Performance Marketer
As a Performance Marketing Manager, you will create, execute, and manage paid/unpaid acquisition campaigns. You will analyse data to pull insights and inform decisions across all acquisition channels to booth growth.
Required Skills:
- Must have experience in Performance Marketing, Digital Marketing, SEM & SEO, Paid Search, Competitive Analysis, Display Advertising, Reporting and Google Analytics.
- In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Excellent written and verbal communication skills.
Responsibilities
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards (marketing planning and ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Work with creative and marketing teams to test strategies and innovation.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
